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• Why MapmyIndia.com? • MapmyIndia’s Viability as an Ad-Publisher • Audience Profile • Ad-Space Description • Contact Details Why mapmyIndia.com? India's leading online navigation. mapping and location service. • Perfect companion to any location map attracting frequent business and leisure travelers. • Provides an uncluttered environment where advertisers can showcase their message with great impact. • Remarkable and incredible online statistics.Directs quality traffic and gives exposure to your website. • Allows region specific advertising making visitors aware of our presence in an area. • Provides you an opportunity to target the ready-to-buy customers through its contextual ads. MapmyIndia’s Viability as an Ad-Publisher MapmyIndia Online Statistics • 5 million maps served per month. (Source: web logs, November 2004) • Over 2million page views each month • Over 2,00,000 hits per day • Median visit duration: 5 to 15 minutes ensures significant brand exposure (Source Awstats, Dec 2004) MapmyIndia.com is revolutionary in that it is the only such provider for India. The concept and success of a mapping portal is not untested though. • Tremendous success of existing Internet map portals in the International Market: Mapquest and Yahoo Maps have made a multi-million dollar business out of their map portals simply through advertising. • New entries launching map portals on similar lines: The success of Internet map portals, which instantly show maps of anywhere, has been such that even the Internet’s leading company and advertiser, Google, has entered the market with its own Google Maps. • Absence of any competitor for mapmyindia : The obvious success of MapmyIndia.com comes from the fact that these large companies have not yet entered the Indian market, and will not in the foreseeable future. In the absence of any competitors, MapmyIndia.com will become the one-stop shop for local Indians, NRIs and tourists visiting India, who are all looking for maps and trying to find their way in the confusing maze of the Indian roads. •Awarded by NASSCOM : NASSCOM declared CE Info as one of the most innovative companies in 2004   (http://www.mapmyindia.com/news/nasscom.jpg). The reason for absence of competitors is not viability, but ability. MapmyIndia.com has been created by a 12-years old company, CE Info Systems Pvt. Ltd. One of the first companies to enter the mapping and GIS (geographic information systems) space in India, CE Info has now become a market leader in this space, and is the single-largest map and data provider for all of India. No other similar Internet mapping service exists because the investment to get into this business is exorbitantly high. Audience Profile With MapmyIndia you get the opportunity to reach sophisticated Web users throughout the day. People use MapmyIndia for a myriad of reasons: • When someone needs to find an ATM in Hauz Khas, New Delhi • To see hotels in Goa • An NRI planning out his trip itinerary to India can see maps of Rajasthan, Agra etc. • A person wanting to buy a house can see the map of that part of the city and see if the location is good. The traffic is split largely towards an urban Indian audience (Delhi, Bangalore, Mumbai, Chennai, Kolkata) and NRIs living in the US, UK and tourists from US, UK, Australia and East Europe. We also get a substantial amount of traffic from South-east Asian countries like Singapore, and these are mostly of the Indian diaspora. We see advertisers in the following category benefiting the most from visitors to MapmyIndia: • Travel and Hospitality industry (Airlines, Hotels, Travel agents with(out) online presence) • Real Estate (location is key in the industry, people use MapmyIndia to see good locations) • Financial institutions (Western Union, Banks with many outlets) • Shopping Malls And many more who want eyeballs on the order of millions every month! By being a vertical site, MapmyIndia focuses and makes clear the type and needs of the visitors to the site. This helps advertisers greatly, as their relevant message gains a higher response percentage. An ad on the front page of MapmyIndia.com for Ascon Travels (a travel and holiday package agency) has been very successful as Ascon has received a lot of business through people who visited MapmyIndia. We believe other advertisers will gain similarly by advertising on MapmyIndia. Ad-Space Description • Leaderboard: Top of the page, meaning maximum visibility. Banner, Link to website   Available on: Home Page, Map pages, Driving Directions Page, Multiple result pages and Print Pages. •Sponsors Board: Brand awareness and visibility Icon, link to website Static   Available on: Map page Contact Details Please contact our sales executive for further clarifications. Email : sales@mapmyindia.com Tel : 91 - 26692120/1121, 26692103   * The maps will be delivered in softcopy (electronic format), through email.

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